The Melbourne Franchising and Business Opportunities Expo has been hailed a great success by organisers and attendees alike. Held in August as part of the Small Business Festival Victoria, the expo featured free legal and financial advice for new businesses, free seminars, more than 100 exhibitors, and panel sessions with successful franchise companies, as well as demos, videos, and product tastings.
According to a report on the Business Franchise Australia and New Zealand website, attendees thought the show was very worthwhile. Franchisors reported getting copious leads and making franchise sales, as well as having the opportunity to do some live networking and form new business connections and contacts.
A key takeaway from the success of the event is that while online networking is very important, attending events where you can make real-life connections with people is still one of the best ways to build business relationships, obtain leads and garner new interest in your franchise. More expos will be held in 2017 in Sydney, Perth, Brisbane and Melbourne.