WHAT MAKES FRANCHISING SUCCESSFUL IN AUSTRALIA?

Former Franchise Council of Australia Chairman Warren Wilmot said franchising is remarkably successful in Australia, with the country boasting the highest per-capita penetration of franchised systems worldwide. Mr Wilmot considers the following factors have contributed towards this success:

  • Australia is the sixth-largest country in the world in terms of landmass. This factor tends to makes business networks viable, and has led to franchises servicing regional towns and rural areas, as well as cities and suburbs.
  • Strong franchising systems provide opportunities for people to go into business for themselves when they otherwise might not have the opportunity or capacity to do so.
  • Australia has a low disputation rate, and when it comes to franchising, Mr Wilmot puts this down to strong regulatory frameworks, sound dispute mediation and resolution processes, and the ongoing monitoring of these systems by the ACCC.

Mr Wilmot mentions domestic cleaning and maintenance, aged care, healthcare services, retail, and food retail as some of the franchising growth areas in Australia.

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