One of the main determinants of whether your business can become a successful franchise is your operating system. Is it easy to follow? Can it be replicated many times over?
This means that documenting your system is a vital component of franchising your business. If you’re used to operating out of your own head rather than writing anything down, it might seem like a daunting task. But it doesn’t have to be!
Start by identifying and grouping all your key systems. These might include:
- General operations.
- Sales and marketing.
- Human resources.
- Information technology.
- Health and safety.
- Other pertinent areas relating to your business.
Once you have done this, list the tasks and procedures relating to each system. If you have employees, involving them in this step is important to ensure everything is covered, especially where it becomes too difficult to document all procedures yourself or where you don’t have an active hand in the running of that particular part of your business.
It’s important to regularly review your operating ‘manual’ and to update it when changes are made. Once you are up and running as a franchised business, you will also need to notify your franchisees whenever changes are made to your systems or procedures.